Competition is something you do in a market you share with others it is, in the Facebook investor and board member Peter Thiel’s words, “for losers.” Overlap is what might occur when sovereign powers happen to occupy the same space, or lay claims to the same populations in the normal course of conquest. “We overlap with them in different ways,” he said, answering as if the question were flawed. He struggled to name one, instead gesturing vaguely at “the other tech platforms,” including Google, Apple, Amazon and Microsoft. Testifying before two Senate committees in 2018, Mark Zuckerberg was asked about his company’s biggest competitor. To comprehensively take on Facebook’s expanding coalition of megaservices is implausible the best a competitor can do is create some sort of service that might steal away time or advertising dollars. This alone complicates the idea of competition. Google is much more than a search engine Amazon is much more than a simple e-commerce site. Reaching a billion users is a successful conquest keeping them, and turning their continued allegiance into lasting power, is empire. What they’ve become are superpowers, whose imperative for growth has been replaced with a need to fortify, ally and extract. They were expansionary powers, chasing and luring new customers by the hundreds of millions, laying claim to territory and souls with the zeal of missionary explorers. They’re diversified conglomerates whose power is greater than even their staggering user numbers suggest. But it’s not enough to simply take their measurements. They’re no mere incumbents, either they’re some of the biggest companies in the world. The tech giants haven’t been considered start-ups for years, and in some cases decades. It has been a great worst year ever, and next year is promising to be pretty good, too, as well as much, much worse.
These ostensibly embattled firms recorded billions of dollars in profits, and can reasonably expect to continue to do so. Whatever reckonings they’ve faced so far, and whatever backlash they’ve endured - in the press, on Capitol Hill - have been easily absorbed in financial terms. * All this available on smartphones and tablets!įollow us on Twitter at or like us on Facebook at to get more info about all our upcoming titles.Ĭheck out our videos and game trailers on ĭiscover our blog at for the inside scoop on everything Gameloft.Any suggestion that Big Tech has had a rough time must contend with this fact: Amazon, Facebook and Alphabet, Google’s parent company, spent the past decade growing much faster than the rest of the economy.
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